Tuesday, March 16, 2010

Creating Consumer Loyalty In Healthcare - Book Review

This book provides practical lists of action steps that show healthcare executives how to develop, implement, and evaluate strategies for winning patient and plan-member loyalty, and how to parlay that loyalty into organizational success. The book is also filled with specific suggestions and examples for developing the find of consumer loyalty that can withstand fluctuating premiums and keep customers satisfied for a lifetime.

Author : R. Scott MacStravic

Publisher : Health Administration Press

No. Of Pages : 208

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